An integrated brand awareness campaign designed to reestablish Worldpay as the payments partner to help SMBs thrive post-covid. 
The campaign was featured across OOH, print, radio, digital display and social media. It reached 66 million people, delivering a 6% uplift in organic website traffic, a 35% increase in organic leads and a 21% increase in web sales.
Won silver for the 'Best SME-Targeted Campaign' at the B2B Marketing Awards 2022
Shortlisted in the Financial Services category at the DMA Awards 2022

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