A campaign to renew Worldpay's relevance following covid, using messaging that directly addresses merchants' needs.
The simple 'You/We' headline construct demonstrates that Worldpay lets merchants get on with repairing their businesses by taking care of their payments. This was used across all merchant services collateral, including a hero video, web banners, emails and more.
Shortlisted in the Financial Services category at the B2B Marketing Awards 2021
Shortlisted in the Financial Services category at the B2B Marketing Awards 2021
